Planet Ark is working with some of Australia and New Zealand's leading businesses to reduce confusion about recycling. The Australasian Recycling Label is an evidence based system that provides you with easy to understand recycling information when you need it most, in those few seconds when you are deciding what bin the package goes in. The Australasian Recycling Label removes confusion, saves you time and reduces waste.
Why do we need it?
While our research has shown that Australians are good recyclers, we have also found that the majority of people are confused about recycling of common items. This can be caused by misleading or incorrect labelling on packaging and means that, even with the best intentions we may be sending precious recyclable materials to landfill.
That’s why we created the Australasian Recycling Label, to help people make informed decisions and ensure our recycling efforts are resulting in maximum resource recovery.
Thanks to a partnership with the Australian Packaging Covenant Organisation (APCO), the Australasian Recycling Label has just entered an exciting new phase. This development will allow more companies to adopt the Australasian Recycling Label, more products with the label to hit the shelves and, most importantly, more resources being recovered. Leading organisations including Australia Post, Blackmores, Nestlé, Officeworks, Unilever and Woolworths have already pledged their commitment to using the label and as such are actively working towards reducing the amount of waste going to landfill in Australia.